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FOWL IS FAIR
Fowl is Fair is a conceptual publication with birds as its focus. Each issue features a vibrant cover image, a main article, and a variety of smaller articles. The target audience is young adults interested in birds for their beauty, as well as for interesting bird-related stories and topics!
IDENTITY
The goal for the visual identity of this magazine was to portray a modern, yet classic tone to the readers. The title "Fowl is Fair" is a play on words based on the opening scene of Shakespeare’s Macbeth, and the final typeface choice is modern with a hint of classical style.
Fowl is Fair’s identity is visible throughout the inside of the magazine, with a cohesive mix of crisp lines, vibrant imagery, and contrasting black and yellow hues.
LAYOUTS
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